Good news was out last week that General Mills has decided to change their sources for sugar and corn starch to non-GMO products, thus allowing them to take a little step and make their Cheerio's original non-GMO. Just that one variety so far, as they say it had so little GMO in it the switch was easy.
While the company is still maintaining that GMO's are not bad for us to ingest, and does admit they make some of their other products without GMO's so they can be sold in Europe, they do not express any intention of changing what they use in their products in this country.
Recently Chipotle restaurants announced that they were moving toward all non-GMO foods, including grass fed meats.
Their stocks soared, even though customers were informed they may need to slightly increase their prices.
These big companies are smart, and they keep a close eye on trends.
We have already seen an organic version of Heinz catsup hit the store shelves. Since they are not using the heavily pesticided corn syrup and sugar beets, then they are probably non-GMO as well.
But they will keep that quiet for now. Why?
Because its a double standard to manufacture one way for the European market, and another for the US.
And it is hypocritical to say GMO's are safe, and we don't want to have to label foods that contain them, then turn around and start using the non-GMO ingredients to their advantage.
This, my friends, is where the conundrum comes into play:
Do you not buy any General Mills products because they financially support efforts against labeling GMO's containing foods, and they in fact use much of the product so heavily doused in Monsanto's chemicals-
Or, do you purchase that yellow box of non-GMO Cheerio's and show General Mills your support for removing GMO products from at least that one box?
Normally I would go with the first choice, but not this time.
Because here's the thing- if the sales of the non-GMO containing Cheerio's soar, then other General Mills cereals will follow.
From there, other companies will be quick to jump on the wagon and so maintain their share of the market.
And perhaps the tide will turn.
Amy's food started it a year or so ago and saw their stock jump up, and now Chipotle's has thrown some major heat on the fire.
I'm thinking... let's get out our fans and feed that flame.
Because voting with your dollar? It works.